What a Shared Lead Really Costs on Angi, Thumbtack and HomeAdvisor
Shared leads go to four to ten firms and bill even when nobody hires. How to work out cost per booked job and when a lead platform stops paying.
Topic
Ads
21 pieces on Ads, across guides, answers and trending updates.
Blog
How to Work Out a Break-Even Cost Per Lead for Google Ads and LSA
At $50 a click or $71 a lead on a $175 job, ads can lose money. How to calculate the most you can pay per lead from ticket size, close rate and…
What to Do When a Competitor Bids on Your Treatment Center's Name
The FTC sued marketers who bought ads on real clinics' names and answered as those clinics. How to detect it, document it and protect your calls.
Which Google Ads Healthcare Certifications Your Practice Needs
Clinics, labs and pharmacies hit different Google Ads gates: LegitScript, NABP and country bans. Which applies to you before you spend on a single ad.
Why Landscapers Should Keep Marketing Through Winter
Competition drops in winter because rivals stop advertising, yet homeowners still plan spring work. How to use the quiet months to book the season…
How Much LegitScript Certification Costs a Treatment Center
LegitScript charges an application fee and an annual fee per facility, plus extras. The real first-year cost for a single-site center and what it…
Which Local Services Ads Leads Google Still Refunds
Google removed manual disputes and made job-type and area mismatches non-refundable. What still gets credited and how contractors limit lost spend.
How to Diagnose a Sudden Drop in Local Services Ads Leads
LSA leads can stop overnight, and more budget may only raise cost per lead. The common causes, from pauses to spam rivals, and what to check first.
How to Audit Your Store After a Merchant Center Misrepresentation Suspension
Google won't say what triggered a misrepresentation suspension, so the audit is on you. The order I check contact details, policies, prices and…
Are The Knot and WeddingWire Worth It for Wedding Vendors?
They're one company, contracts run 12 months, and vendors report $1,600 spent for zero bookings. How to judge the return and what to build that you…
What Google Rankings Are Worth to a Tow Company Compared With Motor Club Calls
Motor clubs pay $35 to $55 for tows a dealer bills $125 for. How to value swapping club calls for cash calls from Google search, and where rotation…
Answers
Trending
21
Aug 2026
Local Services AdsMedium impactAnnounced by Google
Local Services Ads add “pre-badge” ads and many new business categories
Google Local Services Ads now let some businesses take leads before full verification, and have added far more specific categories across auto, beauty and dining.
25
Aug 2026
Local Services AdsHigh impactAnnounced to advertisers
Local Services Ads will charge for missed calls from October 1
From October 1, 2026, Google Local Services Ads will bill some missed calls and follow-up calls as leads. Here is what counts and how to avoid paying for nothing.
Only pay for what it produces
Prefer to pay only when the leads arrive?
Everything we write about here can also be bought on results. With pay for performance SEO you pay per qualified lead, or a percentage of the work those leads turn into, counted from tracking that lives in your own accounts.