Client review · Services
“The leads speak for themselves”
A service business owner on what changed after SERP Squad took over.
5★client rating
Top 3map rankings
0lock-in contracts
Facebook Ads that make you the name they remember
Your customers scroll Facebook between the moments they need you. We keep your business in that scroll with authentic creative, capture interest with lead forms, and retarget the visitors your website almost converted.
- Creativeis the targeting now
- Minutesnot hours, for lead follow-up
- Retargetthe visitors you already earned
Why businesses hire Facebook management
What separates winning local Facebook accounts
Three practices most self-run accounts miss, starting with the lookalike audience built from your actual customer list rather than from page likes:
1
Authentic beats polished.
A phone-shot job-site video outperforms stock footage on every metric that matters. We build a creative system around what you already do daily.
2
Speed decides lead quality.
Lead-form leads answered in five minutes convert; answered next morning they are gone. Follow-up automation ships with the campaign.
3
Retargeting is the cheap win.
Website visitors who did not call are your warmest audience. Most accounts never build the pipeline; ours starts there.
What our Facebook Ads management includes
The full loop, creative to follow-up:
- Campaign strategy. Awareness, lead forms and retargeting in the right proportions.
- Creative direction. Real photos and video, captured simply, refreshed before fatigue.
- Lead form engineering. Qualifying questions and instant-notification follow-up.
- Pixel and audience setup. Retargeting pipelines from your site traffic.
- Budget stewardship. Spend follows proven cost per lead, monthly.
- Honest reporting. Leads and cost per lead, not reach theater.
Proof, not promises
Local brands people remember
Awareness converts when the need arrives. More on our reviews and case studies page and YouTube channel.
Client review · Healthcare
“Patients now find us first”
A medical clinic's local visibility transformed after our SEO work took over.
#1map-pack position
2×patient enquiries
90dto first movement
★★★★★“Patients now find us first.”
The first 90 days
How your Facebook Ads engagement runs
Creative systems beat clever settings:
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1
Days 1 to 30: Pixel and pipeline
Tracking verified, retargeting audiences built from your traffic, lead forms engineered with follow-up automation.
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2
Days 31 to 60: Creative engine on
Authentic photo and video creative flowing, campaigns split by job: awareness, leads, retargeting.
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3
Days 61 to 90: Cost per lead proven
Winning creative identified, follow-up speed tuned, budget concentrated on what converts.
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4
Month 4 and on: Refresh rhythm
Creative rotated before fatigue, audiences pruned, CPL defended.
Transparent reporting
Clear reporting, every month
Meta reporting cuts through reach theater:
Lead and CPL report
Leads by campaign with cost each, and how fast they were followed up, because speed decides quality.
Creative performance report
Which images and videos earned leads and which fatigued, guiding next month's captures.
Audience and spend log
Where budget went by audience, what was pruned and every change made.
Honest comparisons
Your paid options, compared honestly
Meta budgets face three doors. Honestly:
Managed Meta ads vs Boosting
Structure winsThe boost button buys reach among people who will never buy. Campaign structure with real objectives, audiences and creative testing buys leads from the same platform.
- Boosts cannot optimize for leads properly
- Retargeting needs structure to exist
- Creative testing is where Meta wins or loses
Meta ads vs SEO
Different intentsMeta interrupts; search answers. Meta builds demand and retargets it; SEO captures the demand that already exists. Local businesses usually need capture first, interruption second.
- Search intent converts hotter
- Meta scales awareness once capture works
- Both feed one tracking truth
Lead forms vs Landing pages
Test bothIn-form leads are cheap and cooler; landing-page leads cost more and close better. Your follow-up speed decides which wins, so we test with your real sales process.
- Speed-to-lead decides form viability
- Page leads pre-qualify themselves
- The test costs less than the assumption
Service areas
Where we deliver Facebook Ads management
Strategy tuned to how people search in each market. See every market on our service locations page.
Only pay for what it produces
There is a version of this where you pay on results
We also offer pay per performance SEO. The build, the profile work and the content all happen before any results invoice goes out, so the risk of the early months sits with us rather than with you.
Buyer beware
Ad management scams to refuse, from any vendor
Meta management hides low effort behind creative excuses. The patterns to refuse:
Percentage-of-spend incentives
An agency paid a percentage of ad spend earns more when you spend more, whether or not leads follow. Flat fees keep the incentive on your cost per lead, which is why we bill flat.
The agency owns your ad account
Campaigns built inside the agency's account mean your history, audiences and pixel data leave when you do. Your account, your billing, our management, always.
Dashboards of impressions, empty phones
Reach, impressions and clicks reported monthly while the phone stays quiet. If the report does not lead with cost per lead and tracked calls, it is hiding the number that matters.
Set-and-forget management
Accounts checked monthly at best while search terms drift into junk. Weekly negative-keyword work is the actual job; ask for the change history and see when anyone last touched it.
Lock-ins around a learning phase
"The algorithm needs six months" is often a contract needing six payments. Learning phases are measured in weeks; results should show monthly or the strategy should change.
Landing traffic on a broken page
Paid clicks sent to a slow homepage burn budget at both ends. Management includes the landing page, or it is not management.
How to verify any agency, including us
Before signing any ads manager, ours included: confirm the ad account and pixel live under your ownership, see a sample report and check it leads with cost per lead, and ask for a real account's 30-day change history. We show all three in the account review.
Facebook Ads management: frequently asked questions
Do Facebook Ads still work for local businesses?
Yes, for the right jobs: staying visible in your area, retargeting site visitors and lead forms for considered services. Facebook creates demand; Google captures it. Confusing the two wastes budget on both.
What creative do you use?
Real photos and video beat stock every time locally. We help you capture authentic material and refresh it before fatigue sets in, because on Facebook the creative is the targeting.
How do lead form campaigns work?
Prospects submit inside Facebook without leaving the feed. Volume runs high, so the system includes qualifying questions and instant follow-up, because lead-form leads go cold in hours.
Lead forms or landing pages, which converts better?
Lead forms win on volume and cost; landing pages win on lead quality. The right answer depends on your follow-up speed, and we test both with your real sales process before committing budget.
What creative do you need from us?
Phone-shot photos and videos of real work beat studio ads on Meta. We tell you exactly what to capture each month, a ten-minute habit, and we handle the editing and copy.
Fresh from the desk
Guides, questions and what's trending
What we publish between campaigns. Worth a read if you want to understand how this work actually gets done before you pay anyone to do it.
Related guides
- What a Shared Lead Really Costs on Angi, Thumbtack and HomeAdvisor
- How to Work Out a Break-Even Cost Per Lead for Google Ads and LSA
- What to Do When a Competitor Bids on Your Treatment Center's Name
- Which Google Ads Healthcare Certifications Your Practice Needs
- Why Landscapers Should Keep Marketing Through Winter
- How Much LegitScript Certification Costs a Treatment Center
SEO Questions Answered by Experts
- Is buying addiction treatment leads legal under EKRA?
- Why do LegitScript-certified rehab ads get zero impressions?
- Why were my childcare Google Ads restricted?
- Is Houzz Pro worth it for remodelers?
- Are local inventory ads worth it for a single-location store?
- Can phone and computer repair shops advertise on Google Ads?
Free review of your Meta ad account
We audit your campaigns, creative fatigue and follow-up speed, and show you where the leads are leaking.
- Campaign structure review
- Creative fatigue check
- Lead follow-up timing audit
- Retargeting pipeline check