Client review · Services
“The leads speak for themselves”
A service business owner on what changed after SERP Squad took over.
5★client rating
Top 3map rankings
0lock-in contracts
Press releases that earn coverage, not just distribution
A release on the wire is a receipt. Coverage in outlets your customers read is a result. We develop the angle, write the release properly, distribute on recognized wires and pitch the journalists who actually cover your space.
- Anglefound before anything is written
- Wire + pitchdistribution plus direct outreach
- AIcitations: the new reason PR matters
Why businesses buy PR campaigns
What press really does for search in 2026
The honest value map, because most PR sellers will not give you one:
1
Brand searches are a signal.
Coverage makes people google your name, and branded search growth correlates with rankings across the board. That is the real SEO effect.
2
AI assistants read the news.
ChatGPT and friends cite covered businesses. Press builds exactly the citation footprint AI recommendations draw from.
3
Real coverage earns real links.
Not the wire links: the follow-up stories. A good angle pitched directly is how those happen.
What the campaign includes
From angle to coverage, handled end to end:
- Angle development. We find the story a journalist can use, or tell you there is none yet.
- Professional writing. Release, boilerplate and quotes written to publication standard.
- Wire distribution. Recognized newswires for the reach and the record.
- Direct journalist pitches. The outlets and reporters who cover your niche, pitched personally.
- Local media angles. For local businesses, the community stories local outlets want.
- Coverage reporting. Where it ran, what it linked, what branded search did after.
Proof, not promises
Brands that got talked about
Visibility compounds across every channel we run. The full set lives on our client reviews page and YouTube channel.
Client review · Healthcare
“Patients now find us first”
A medical clinic's local visibility transformed after our SEO work took over.
#1map-pack position
2×patient enquiries
90dto first movement
★★★★★“Patients now find us first.”
The first 90 days
How a press campaign runs
From angle to coverage in a tight arc:
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1
Week 1: The angle
Your news assessed honestly, the story found, target outlets shortlisted.
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2
Week 2: Written and wired
Release written to publication standard, distributed on recognized wires.
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3
Weeks 3 to 4: The real pitches
Direct outreach to journalists who cover your space, follow-ups handled.
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4
After: Coverage and compounding
Placements tracked, brand search measured, and the citation footprint AI reads keeps growing.
Transparent reporting
Clear reporting, every month
PR reporting that separates receipts from results:
Coverage report
Where the story ran, with links, reach context and what each placement linked to.
Brand impact report
Branded search volume and citation footprint before and after, the honest measure of PR's SEO effect.
Campaign log
Angles pitched, journalists contacted and responses, so you see the work behind the wins.
What works now
The six channels press coverage feeds in 2026
One earned story now works across every channel. These are the six places real coverage keeps paying after the headline fades.
Website ranking on Google
Coverage in indexed publications builds the authority and branded search volume that lift every organic ranking you hold.
Bing ranking
News placements surface in Bing News and Copilot answers, putting your story in front of desktop audiences competitors never reach.
Apple Maps ranking
Press coverage strengthens the entity record mapping services read, reinforcing your Apple Business Connect presence.
AI agent recommendations
AI assistants cite businesses the press has covered. Every legitimate placement becomes a source the assistants can quote about you.
Social media management
Real coverage is the strongest social proof there is: shared, cited and screenshot into the feeds your buyers scroll.
Video marketing
A strong story earns video coverage and interview invitations, ranking on YouTube and feeding AI answers with third-party credibility.
Every one of these channels is part of our SEO services; your audit shows which will move first for you.
Honest comparisons
Press campaigns against the alternatives
PR budgets face three doors. The honest comparison:
Real pitching vs Wire-only distribution
Pitching earns coverageWire services syndicate your release to pages nobody reads and journalists ignore. Coverage comes from direct pitches to named reporters; the wire is the receipt, not the result. Journalist request services such as HARO put you in front of reporters already writing the story, and a placement that lands in Top Stories reaches readers the wire never touches.
- Syndication is not coverage
- Journalist relationships earn placements
- Both used, honestly labeled
Press SEO vs Ad spend
Different currenciesAds buy attention; coverage buys credibility that ads cannot purchase at any budget. One earned placement outweighs a month of impressions in trust, links and AI citations.
- Third-party credibility converts skeptics
- Coverage compounds in brand search
- Ads amplify stories; they cannot replace them
SEO vs GEO / AI search
One stack, not twoGEO, being cited when AI describes your business, is not a rival discipline. Generative engines lean on the same authority, structure and entity signals strong SEO builds. Press citations are the sources AI answers trust most.
- AI assistants cite citable, structured content
- Nearly a third of US searchers use AI search
- Both layers ship in one campaign here
Service areas
Where we deliver press campaigns
Strategy tuned to how people search in each market. See every market on our service locations page.
Risk on our side
Pay when it works, not before
Every campaign on this page can be run on pay for performance search engine optimization where the numbers support it. You pay per qualified lead, or a percentage of the work those leads turn into, counted from call tracking and form attribution in accounts registered to you.
Buyer beware
What bad SEO looks like, so you never buy it
PR-for-SEO scams sell syndication as fame. The patterns that produce receipts instead of coverage:
Monthly invoices, invisible work
The most common scam is the simplest: a retainer collected every month with no work log and no report. If an agency cannot show you exactly what was done in the last 30 days, the honest answer is usually nothing.
Your website held hostage
Some agencies register your domain, own your hosting and keep your logins, then the site vanishes if you stop paying. Your domain, website and Google Business Profile must be owned by you, always.
AI content dumped at scale
Hundreds of auto-generated blog posts feel like activity, but unedited AI content nobody reads produces no leads and can drag the whole site down. Volume is not a strategy; content only counts when it answers real searches.
“Guaranteed #1 on Google”
Nobody controls Google's results, and Google itself says ranking guarantees are the mark of a scam. Real agencies show evidence and timelines; fake ones sell certainty they cannot deliver.
Lock-in contracts doing the retention
A 12-month contract exists so an agency gets paid whether it performs or not. If the results were real, the contract would not need to trap you, which is why we do not use one.
Cheap links that become penalties
Thousand-link packages from link farms and PBNs look like progress until Google catches the network, and it is your site that takes the manual action. Recovering costs more than the links ever did.
How to verify any agency, including us
Ask any agency, us included, for three things before you pay: a sample monthly report, written confirmation that you own your domain, website, hosting and Google Business Profile, and the work log from a current client's last 30 days. We show all three in your free audit call, plus reviews you can verify on Google and Trustpilot. An agency that hesitates on any of them has answered your question.
Press release campaigns: frequently asked questions
Do press releases help SEO?
Honestly: not the way link sellers claim. Wire links are mostly nofollow and Google discounts them. What press releases genuinely build is brand searches, real coverage that does earn links, and the citations AI assistants read. We run them for those outcomes.
What makes a release newsworthy?
Something a journalist can use: real data, a launch that affects customers, a local angle an outlet cares about. We find the angle before we write a word, and we will tell you honestly if there is no story this month.
What distribution do you use?
Recognized newswires for reach plus direct pitches to the specific journalists and local outlets that cover your niche. The direct pitch is where real coverage comes from.
Can you react fast to news opportunities?
Yes, newsjacking is half the value of having PR on retainer. When your industry hits the news cycle, we draft and pitch your angle within the day, because reactive commentary is how smaller brands earn national coverage.
Can you show examples of coverage you have earned?
Ask and we will share recent placements relevant to your industry. We would rather show real coverage privately than pad this page with logos taken out of context.
Fresh from the desk
Guides, questions and what's trending
What we publish between campaigns. Worth a read if you want to understand how this work actually gets done before you pay anyone to do it.
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SEO Questions Answered by Experts
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Have news? Let us find the angle.
Tell us what is happening in your business. We will tell you honestly whether there is a story, what it is worth, and what a campaign would cost.
- Free angle evaluation
- Honest go or no-go verdict
- Outlet shortlist for your niche
- Fixed campaign pricing