Case study · E-commerce
300% organic traffic in 4 months
A Shopify store went from page 3 to category leader with technical and content SEO.
300%organic traffic
4 motime to result
52+page-1 keywords
Technical SEO: the foundation everything else stands on
Content cannot outrank a broken foundation. We fix what sits between your pages and Google's index: vitals, crawl paths, duplicate URLs, structured data and rendering, measured before and after so the gains are undeniable.
- LCPunder 2.5s is the bar we clear
- Logsread to see what Google really crawls
- Schemavalidated, not just installed
Why teams buy technical SEO
The failures only technical work can fix
No amount of content fixes these, and one of them is usually the blocker:
1
Google cannot reach it.
Blocked resources, broken canonicals, redirect chains and orphaned pages mean your best content never enters the race. Crawl fixes put it on the track.
2
Vitals fail on real phones.
Lab scores lie; field data decides. We fix LCP, CLS and INP where users actually experience them, template by template.
3
The index is full of noise.
Parameter URLs and thin duplicates crowd out money pages. Cleaning the index redirects Google's attention to what earns.
What our technical SEO service includes
Engineering work with before and after numbers on everything:
- Core Web Vitals program. LCP, CLS and INP fixed per template, verified in field data.
- Crawl and log analysis. What Googlebot actually fetches, and the fixes that redirect it.
- Index hygiene. Canonical policy, parameter handling and thin-page consolidation.
- Redirect and status cleanup. Chains flattened, 404s resolved, authority preserved.
- Structured data engineering. Schema designed, deployed and validated for rich results.
- Rendering fixes. JavaScript content made reliably crawlable and indexable.
Measured before and after, quarter against quarter: clicks from 2.87K to 4.52K and average position from 16.3 to 14.5, in Google's own reporting.
Proof, not promises
Foundations that produced results
Technical work shows up in every case we publish. Watch more on our video reviews page and YouTube channel.
Client review · Healthcare
“Patients now find us first”
A medical clinic's local visibility transformed after our SEO work took over.
#1map-pack position
2×patient enquiries
90dto first movement
★★★★★“They explained everything in plain English and the rankings followed.”
The first 90 days
The first 90 days of technical work
Measured before, measured after, on everything:
-
1
Days 1 to 30: Instrumented diagnosis
Crawl, log analysis and field-data vitals baselined so every fix has a before number.
-
2
Days 31 to 60: Foundation fixes
Canonical policy, redirect cleanup, index hygiene and the first vitals work shipped.
-
3
Days 61 to 90: Verified gains
Field data confirms vitals movement, crawl stats show budget refocusing on money pages.
-
4
Month 4 and on: Engineering cadence
Structured data expansion, rendering fixes and continuous monitoring against regressions.
What gets checked
The technical checks, in plain language
Technical SEO gets sold in acronyms. Here is what each one actually decides about your site, so you can judge a quote instead of taking it on faith.
Crawlability and indexability
Two separate questions people merge into one. Crawlability is whether Google can reach a page: robots.txt rules, crawl depth, orphan pages nothing links to. Indexability is whether it is allowed to keep it: noindex tags, canonicalisation that points elsewhere, thin duplicates competing with each other. A page can be perfectly crawlable and still never appear.
The XML sitemap and what it admits
A sitemap is a claim about which pages matter. When it lists URLs that return a 404, redirect elsewhere, or carry a noindex, it tells Google your own inventory is unreliable. We keep it generated from the live page set rather than maintained by hand, and split it behind a sitemap index once the site outgrows a single file.
Core Web Vitals, named properly
Largest Contentful Paint is how long the main content takes to appear. Interaction to Next Paint is how long the page takes to answer a tap. Cumulative Layout Shift is how much it moves under a thumb. Behind all three sits Time to First Byte, render-blocking scripts, image weight and whether a CDN and lazy loading are doing their jobs. All of it is judged against Search Essentials, the document that replaced the old Webmaster Guidelines.
Status codes and redirect hygiene
Every URL returns a status code, and the wrong one quietly costs rankings: soft 404s that return 200 for a missing page, redirect chains that lose equity at each hop, and old URLs left to die instead of pointing at their replacement.
Structured data that validates
Schema markup written as JSON-LD, with the nodes joined by ID so a crawler resolves one business rather than several look-alikes. Marked-up services, breadcrumbs and FAQs, with about and mentions used to tie a page to the entities it covers, are what make a listing eligible for rich results, and what AI assistants read when deciding who to name.
JavaScript rendering, pagination and facets
Content that only exists after JavaScript runs is content Google may never see. Pagination and faceted navigation generate near-infinite URL combinations that eat crawl budget. Log file analysis settles the argument by showing what Googlebot actually requested, rather than what the site hoped it would. Where something has to disappear fast, the Removals tool buys time while the real fix ships.
Transparent reporting
Clear reporting, every month
Technical reporting shows the before and after on everything we touch:
Core Web Vitals report
LCP, CLS and INP from field data per template, monthly, with the fixes that moved them.
Crawl and index report
What Googlebot fetched, what got indexed and what noise was removed, from logs and Search Console.
Engineering work report
Every fix shipped with its measured effect, so technical work never feels opaque.
What works now
The six channels technical SEO underpins in 2026
Every one of these channels reads your site's technical layer. Fix the foundation once and all six get stronger together.
Website ranking on Google
Crawlability, vitals and clean rendering are what let Google rank your pages at all: the technical floor every organic position stands on.
Bing ranking
Bing's crawler rewards clean architecture and IndexNow adoption, feeding Copilot answers from the same fixes that help Google.
Apple Maps ranking
Consistent entity data flows from your site to Apple's index. Technical consistency keeps your Apple Business Connect listing trusted.
AI agent recommendations
AI assistants parse your structured data and clean HTML directly. Technical SEO decides whether they can read, trust and cite you at all.
Social media management
Fast, stable landing pages turn social clicks into conversions instead of bounces, protecting the value of every channel pointing in.
Video marketing
Video schema and fast embeds let your video content enrich pages without sinking vitals, feeding both YouTube search and AI answers.
Every one of these channels is part of our SEO services; your audit shows which will move first for you.
Honest comparisons
Technical SEO against the alternatives
When a site underperforms, three prescriptions compete. Honestly:
Technical SEO vs More content
Foundation firstPublishing onto a broken foundation is pouring water into a cracked tank. Crawl, render and speed fixes multiply every piece of content you already own.
- Fixes lift every existing page at once
- Content compounds only on a sound base
- Measured before and after, always
Technical SEO vs A full rebuild
Surgery before demolitionRebuilds are quoted because they bill well. Most technical debt clears through targeted fixes at a fraction of the cost, and without gambling your existing rankings.
- Rebuilds risk equity; fixes preserve it
- We prescribe rebuilds only when math demands
- Migration protection if you do rebuild
SEO vs GEO / AI search
One stack, not twoGEO, being cited when AI engines parse your site, is not a rival discipline. Generative engines lean on the same authority, structure and entity signals strong SEO builds. Rendering and structured data decide if AI can read you at all.
- AI assistants cite citable, structured content
- Nearly a third of US searchers use AI search
- Both layers ship in one campaign here
Service areas
Where we deliver technical SEO
Strategy tuned to how people search in each market. See every market on our service locations page.
Related services
Where this service connects
Pay after the leads arrive
Prefer to pay only when the leads arrive?
Ask about pay for performance SEO company if you would rather tie the cost to the outcome. Leads are counted monthly from tracked sources, disputed ones come off the invoice, and there is no lock-in period.
Buyer beware
What bad SEO looks like, so you never buy it
Technical SEO is where jargon hides the least work. Patterns behind impressive-sounding invoices:
Monthly invoices, invisible work
The most common scam is the simplest: a retainer collected every month with no work log and no report. If an agency cannot show you exactly what was done in the last 30 days, the honest answer is usually nothing.
Your website held hostage
Some agencies register your domain, own your hosting and keep your logins, then the site vanishes if you stop paying. Your domain, website and Google Business Profile must be owned by you, always.
AI content dumped at scale
Hundreds of auto-generated blog posts feel like activity, but unedited AI content nobody reads produces no leads and can drag the whole site down. Volume is not a strategy; content only counts when it answers real searches.
“Guaranteed #1 on Google”
Nobody controls Google's results, and Google itself says ranking guarantees are the mark of a scam. Real agencies show evidence and timelines; fake ones sell certainty they cannot deliver.
Lock-in contracts doing the retention
A 12-month contract exists so an agency gets paid whether it performs or not. If the results were real, the contract would not need to trap you, which is why we do not use one.
Cheap links that become penalties
Thousand-link packages from link farms and PBNs look like progress until Google catches the network, and it is your site that takes the manual action. Recovering costs more than the links ever did.
How to verify any agency, including us
Ask any agency, us included, for three things before you pay: a sample monthly report, written confirmation that you own your domain, website, hosting and Google Business Profile, and the work log from a current client's last 30 days. We show all three in your free audit call, plus reviews you can verify on Google and Trustpilot. An agency that hesitates on any of them has answered your question.
Technical SEO: frequently asked questions
What does technical SEO actually fix?
Everything between your content and Google's index: crawlability, rendering, speed, duplicates, structured data and redirects. When technical foundations are broken, content investment leaks.
Do you do log-file analysis?
Yes, on sites where crawl budget matters. Logs show what Googlebot actually fetches, which is frequently very different from what the sitemap suggests, and the gap is where rankings hide.
How do you handle JavaScript-heavy sites?
We test what Google actually renders, then fix the gap: server-side rendering where needed, critical content out of client-only JavaScript, and hydration that does not block the crawl.
Can you handle JavaScript-heavy and React sites?
Yes. Rendering is a first-class audit item: we test what Googlebot actually receives, and prescribe SSR, prerendering or hydration fixes where client-side rendering is hiding your content. Next.js and similar frameworks are routine work.
Will you work alongside our developers?
That is the model. We diagnose, specify and verify; your team ships, or we do it where you prefer. Every fix comes as a ticket with acceptance criteria, not a vague recommendation.
Fresh from the desk
Guides, questions and what's trending
What we publish between campaigns. Worth a read if you want to understand how this work actually gets done before you pay anyone to do it.
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SEO Questions Answered by Experts
- Are service area pages still safe after the August 2026 spam update?
- Is buying addiction treatment leads legal under EKRA?
- Is AS9100 certification worth it, and does it help a machine shop get found?
- Does a commercial contractor need search visibility if work comes from bid boards?
- Can a law firm call itself best or specialist on its website?
- Does local SEO matter for a manufacturer that ships nationwide?
Check What's Trending
- Google brings back view counts for Business Profile posts
- Search Console showed a false drop in clicks and impressions from August 12
- Google AI Overviews now open in full for some searches, without a Show more button
- Google's August 2026 spam update rolled out in three days
Find your blocker in one free check
We run a focused technical pass: vitals from field data, a crawl sample and an index check, and tell you whether technical work is your bottleneck or not.
- Field-data vitals report
- Crawl sample findings
- Index noise estimate
- Honest verdict on priorities