Local SEO
- Keyword & competitor research by city
- Location pages that actually rank
- Geo-grid rank tracking, block by block
46% of US Google searches are looking for something local, and 76% of “near me” searches end in a visit or call within 24 hours. Our SEO services put US businesses in front of those searches, in the map pack, on page 1, and in AI answers.
What we do
Every engagement is built from these core services, scoped to your market, your competitors, and your goals.
Features → benefits
You see your rank at dozens of map points, so you know exactly which neighborhoods send calls, and which we go win next.
A steady flow of genuine 5-star reviews, so customers choose you before they even compare.
Pages load in under 2 seconds on mobile, so visitors stay, browse, and book instead of bouncing.
Rankings, traffic, and tracked calls in one report, so you always know your ROI, no jargon, no hiding.
Month to month, always, so we stay accountable for results, not paperwork.
Optimized for ChatGPT, Claude, and Google AI Overviews, so you win the customers who ask AI instead of searching.
Proof, not promises
Real clients on camera, from our YouTube channel. More on our client reviews page.
A service business owner on what changed after SERP Squad took over, the same playbook we run for US clients.
A Shopify store went from page 3 to category leader, proof of what technical + content SEO does for US stores.
★★★★★“Finally an SEO team that reports on leads, not just rankings. We can see exactly what we're paying for.”
Results our clients receive
The same four outcomes every campaign is measured against, from Miami plumbers to Seattle clinics, shown in real client screenshots from Google Business Profile.
A West Park, Florida client, IDENTICO Fingerprinting, at average rank 1.16 with 100% high positions across the Miami-area geo-grid, for 19 keywords. Eight months earlier: 12.37 and mostly red.
Visibility turns into the phone ringing. Calls from customers who need you now, tracked inside your own Business Profile.
Direction requests are Google's count of customers heading to your door, and they climb with your local rankings.
Profile clicks deliver pre-sold visitors into your quote forms and booking pages, buyers who already chose you from the map.
Real Google Business Profile performance screenshots from SERP Squad client campaigns.
Everywhere you do business
Wherever your customers search, we track and win those rankings, every state, every metro, every small town in between. Each state below has its own page with local pricing context, cities we cover and the services that market needs.
New YorkRhode IslandDelawareConnecticutNew JerseyVermontNew HampshireMassachusettsMarylandIndianaTennesseeSouth CarolinaPennsylvaniaOhioWest VirginiaMississippiArkansasAlabamaMaineKentuckyIowaLouisianaGeorgiaKansasNorth DakotaIllinoisVirginiaUtahNorth CarolinaNebraskaSouth DakotaWashingtonWyomingColoradoOklahomaMissouriWisconsinArizonaNew MexicoOregonNevadaIdahoMinnesotaFloridaMichiganMontanaCaliforniaTexas
Every pin is a state with its own page: 50 in all. Pick one to see the cities we cover there.
Every dot is a state we run campaigns in. All 50 are listed below, each with its own page.
Explore more
Every service below has its own dedicated page, and every industry gets its own playbook.
How we work, step by step
The same nine-front workflow behind every campaign we run for American businesses, delivered monthly:
The searches American customers make in your market, mapped and sized from "emergency plumber dallas" to "dental implants near me", with the competitors holding each one analyzed so the campaign attacks winnable keywords first.
Site structure and service pages planned around how American customers choose, fast, clear and pointed at the searches happening in US cities and suburbs.
Categories, photos, posts and reviews managed weekly, because the map pack is where American customers call from, and it never goes on autopilot.
Fresh content answering what American customers actually ask, published monthly and refreshed, so rankings across US cities and suburbs compound instead of decaying.
Bing Places, Apple Business Connect and Yelp claimed and watched, plus the directories American buyers check, all feeding the AI assistants answering local questions.
Consistent business details built across the directories American buyers check, the trust layer Google checks before ranking anyone locally.
Active, consistent profiles, because American customers check social proof before contacting anyone, and AI agents read it too.
Reviews and explainers on YouTube, ranking in their own right, converting undecided American customers and feeding AI answers about your business.
Press releases and guest placements on US local press and industry publications, plus foundation links, authority earned the way Google allows.
Transparent reporting
Wherever you are in the United States, the report reads the same: honest numbers from your own market.
Your Google positions in the US cities and suburbs you serve, map pack and organic, compared month over month.
Calls, direction requests and form fills your American visibility produced, tracked in your own profiles and analytics.
Everything done for your US campaign this month, pages, profiles, reviews and citations, in plain English.
Honest comparisons
American businesses weigh SEO against ads and lead platforms like everyone else, with local twists. The honest comparison:
HomeAdvisor, Angi and Thumbtack dominate US lead selling; every one of them auctions the same customer to your competitors. Rankings in your own market bring that customer straight to you.
Ads buy visibility in the US today and stop with the budget. Rankings take 60 to 90 days and then compound. Ads for the ramp, SEO for the base, one falling cost per lead.
AI assistants answer local questions in the US using the same profiles, citations, reviews and structured data a proper campaign builds. The AI layer is part of the work, not a second retainer.
What works now
American customers search across every surface. These six channels decide who they find, from Miami to Seattle, and your campaign works them together.
Pages ranking on Google.com remain the core of US visibility: organic positions across your states that no ad budget could permanently rent.
Bing holds its strongest desktop share in the US market and feeds Copilot. A configured Bing Places profile captures American buyers competitors ignore.
Over half of US phones are iPhones, where Apple Maps is the default. Apple Business Connect puts your business on the map most Americans carry.
American consumers lead the world in asking AI what to buy. Structured data and consistent US citations get your business named in those answers.
US customers verify businesses socially before converting. A consistent branded presence reinforces every American ranking you earn.
YouTube is the second screen in most US households. Video reviews rank, convert and feed the answers AI gives about businesses in your market.
Every one of these channels is part of our SEO services; your audit shows which will move first for you.
Performance pricing
We will also say plainly when performance pricing is the wrong fit, which is roughly as often as it is the right one. The pay for performance SEO page sets out who it suits and who it does not.
Buyer beware
The US has the world's biggest SEO industry and its biggest SEO scam industry. Every pattern below is one American businesses report to us weekly:
The most common scam is the simplest: a retainer collected every month with no work log and no report. If an agency cannot show you exactly what was done in the last 30 days, the honest answer is usually nothing.
Some agencies register your domain, own your hosting and keep your logins, then the site vanishes if you stop paying. Your domain, website and Google Business Profile must be owned by you, always.
Hundreds of auto-generated blog posts feel like activity, but unedited AI content nobody reads produces no leads and can drag the whole site down. Volume is not a strategy; content only counts when it answers real searches.
Nobody controls Google's results, and Google itself says ranking guarantees are the mark of a scam. Real agencies show evidence and timelines; fake ones sell certainty they cannot deliver.
A 12-month contract exists so an agency gets paid whether it performs or not. If the results were real, the contract would not need to trap you, which is why we do not use one.
Thousand-link packages from link farms and PBNs look like progress until Google catches the network, and it is your site that takes the manual action. Recovering costs more than the links ever did.
Ask any agency, us included, for three things before you pay: a sample monthly report, written confirmation that you own your domain, website, hosting and Google Business Profile, and the work log from a current client's last 30 days. We show all three in your free audit call, plus reviews you can verify on Google and Trustpilot. An agency that hesitates on any of them has answered your question.
Pricing depends on your market's competition and the scope of work, so we quote per business rather than from a package chart. Your free audit includes an exact quote, and we never use lock-in contracts.
Most of our US clients see map-pack movement within 60–90 days, with organic keywords compounding over 4–6 months. Dense metros like NYC or LA take longer than smaller markets, we give you an honest timeline up front.
Yes. We provide SEO services across every US state and Washington, DC, from major metros to single-stoplight towns. Local SEO scales to wherever your customers are.
Yes, every US campaign includes AI search optimization: structured data, consistent listings, and answer-ready content so AI assistants recommend your business, not your competitor.
Yes. Campaigns concentrate where your customers are, state, metro or service radius, and reporting splits results by market so you see each one honestly. If you need dedicated state pages later, the structure supports them.
In 48 hours you'll know where you rank in your city, what the businesses above you do better, and the three fastest wins to overtake them. It's yours to keep whether or not we ever work together.