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SEO company Amsterdam

SEO services Amsterdam built on what customers here actually search

I run search campaigns for Amsterdam businesses that would rather count aanvragen than impressions. Rankings, map placement, and a monthly report written in plain language.

Specialists in local SEO Amsterdam, SEO services Amsterdam, digital marketing Amsterdam and organic lead generation Amsterdam.

  • Amsterdam
  • 12+ areas covered
  • No long contract

Free Amsterdam SEO audit

Tell me about the business and I will send a plain-language audit of where you rank across Amsterdam, what your competitors do better, and the three fastest wins.

No spam, no long contract. I reply within one working day.

Serving Amsterdam businesses from Amsterdam Centrum to Sloterdijk

Looking for an SEO company Amsterdam businesses actually trust?

Plenty of good businesses are easy to find if you already know the name, and invisible to everyone else. Search closes that second gap.

Here is how it works across Groot Amsterdam. Add a city or a postcode to a search and the map answers it. That box decides whether the week is full or quiet. That is why local SEO Amsterdam goes after the map pack before anything else.

City-wide targeting is too broad here

In a city this size the market is really a set of neighbourhoods. Ranking well in the centrum does very little for a business working the outer wijken, so campaigns get built around the areas you actually travel to rather than the city name.

  • Local intent dominates. Buyers add a place name or "in de buurt" and choose from the first few results.
  • Reviews decide the click. Recency and your replies often matter more than second versus third position.
  • Professional Services and tourism and hospitality are competitive here. Visibility separates an enquiry from silence.
  • Assistants are a referral channel now. Structured data and listings decide who gets named in an AI answer.
  • Owned beats rented. organic lead generation Amsterdam keeps returning long after any advertising budget stops.
  • Steady beats clever. Good local business marketing Amsterdam is unglamorous monthly work, which is precisely why it compounds.
Map of Amsterdam, the Netherlands, marking the 12 cities where we run local SEO campaigns
The Amsterdam map we work from: Amsterdam Centrum, Amsterdam-Oost and the towns in between.

What changes for you

What our digital marketing Amsterdam clients actually get

Read this as the return side of the arrangement. The work producing it sits further down the page. That standard applies across all our digital marketing Amsterdam work.

Competitors named, not guessed

We identify exactly who outranks you across Groot Amsterdam and what earned them the position.

Built for the phone first

Most local searches here happen on mobile, so load speed, tap targets and click-to-call are treated as ranking work.

Your evenings back

Profile posts, review replies and content stop being the job waiting after closing time.

Enquiries that arrive informed

Somebody who found you by searching has already compared you. That conversation starts much further along.

Standing in your own gemeente

Local press, sponsorship and citations build the sort of authority a newcomer cannot simply buy.

English and Dutch searches both covered

Plenty of buyers here search in English. Both versions get handled rather than one being left to chance.

Everything we run

Every service we run for Amsterdam businesses

Four lanes of work, each with its own pages, fitted to Dutch markets where Google.nl, bilingual customers and dense competition all matter. The audit shows which lane to open with.

SEO services Amsterdam: the full list

Each of these is a dedicated page with the detail on it. If you are unsure what applies, the audit answers that. All of it feeds one goal: organic lead generation Amsterdam that keeps working after the invoice is paid.

Search Console curve climbing across sixteen months of organic growth
Search Console and geo-grid views like this are how we prove Amsterdam rankings moved, rather than say so.

Google Business Profile SEO Amsterdam and listings management

Google, Apple Maps, Bing Places, Telefoonboek and Gouden Gids all send buyers, and all feed the assistants. Each gets claimed, completed and maintained rather than set up once and forgotten.

Year-over-year call growth recorded inside a client's Business Profile
The Business Profile insights a Amsterdam owner checks themselves, calls and direction requests included.

Website design and development

A site that loads quickly, reads clearly and turns visitors into enquiries. Every build stays yours outright, with no hostage hosting.

SDM Interiors website by SERP Squad: dark editorial design for a property renovation company with gallery and call CTAs
One of our builds, live and earning. Yours would be laid out on the same principles.

Paid ads management

Ads buy attention while organic compounds underneath. I will say plainly which your market needs first rather than selling you both.

Traffic sources breakdown over 28 days, showing which channels actually deliver visits
The breakdown we review with Amsterdam owners before deciding whether ads are worth it.

Industries we serve across Amsterdam

Each industry has its own playbook page covering the searches, objections and seasonality specific to it.

How we measure your rankings across Amsterdam

A single rank check tells you very little, because Google answers differently depending on where the searcher is standing. Somebody in Amsterdam Centrum and somebody ten minutes away can see a completely different set of businesses.

So we scan from dozens of points across your service area instead. What comes back is a grid showing where you win, where you slip, and which areas still belong to a competitor. That is what local SEO Amsterdam reporting should look like, and it arrives every month.

  • Measured, not estimated. Every pin is a real rank pulled from that exact location.
  • Month on month. The same grid runs each cycle, so progress is directly comparable.
  • Yours to keep. The reports stay with you whether we carry on working together or not.
Side by side geo-grid maps showing a client's rankings before and after a local SEO campaign
The same grid, six months apart. The movement we aim to reproduce across Amsterdam.

How the work runs

What our SEO Amsterdam work actually involves

No unexplained work. Everything below runs on your campaign, with a monthly work log showing exactly what was done. Google Business Profile SEO Amsterdam runs weekly alongside it, and local SEO Amsterdam sits at the centre of the plan.

1

Keyword and competitor research

We measure demand and name the competition before touching the site, so effort goes where it can actually win.

2

Monthly content updating and publishing

Publishing continues every month, because search interest keeps moving and untouched pages drift down.

3

Tracking and conversion setup

Call tracking, form attribution and analytics wired in before the campaign starts, so results stay provable.

4

Google Business Profile optimisation and management

Profile work does not stop at setup. Ongoing management is what turns a listing into a source of work.

5

Listings on Bing, Apple Maps, Telefoonboek and Gouden Gids

Directory presence gets handled across the Dutch platforms most agencies never open.

6

Citation building

Citations get built where your industry is actually indexed here, with details matching everywhere they appear.

7

Social media optimisation and management

Branded posting keeps you visible locally and keeps the profiles credible when somebody looks you up.

8

Brand awareness and branded properties

Branded profiles and satellite properties that reinforce the name and point authority back at the pages that sell.

9

Video marketing

Service explainers, job walkthroughs and customer stories published to YouTube, still the second largest search engine there is.

10

Reputation and review management

Volume, rating and response rate all feed rankings and the hiring decision. All three get managed on purpose.

11

AI search optimisation

AI visibility is not sold separately here. It falls out of the same listings, schema and reputation work.

12

Monthly reporting and review

One report a month in plain language plus a work log of exactly what was done, including anything that did not land.

13

White-hat backlink building

Authority earned the way the guidelines allow: real Dutch publications, real partners, links that compound.

14

Website optimisation and planning

Structure, service pages, load speed, titles, internal links and schema get fixed and organised around the keyword map.

Proof, not promises

Organic lead generation Amsterdam, shown in real client dashboards

Pulled from live client accounts. More context on our SEO portfolio and client reviews pages.

Local pack placement holding across a run of different search terms
Evidence over adjectives. Every Amsterdam number here is measured, not estimated.
Geo-grid map scan showing rankings move from red to green across a metro service area
One of the dashboards behind our SEO company Amsterdam work across Netherlands.

On the ground

Local SEO Amsterdam coverage, area by area

Campaigns run wherever your customers are. Neighbourhoods and nearby places we work in most across Amsterdam, though the service area covers the wider Groot Amsterdam.

Groot Amsterdam coverage

Amsterdam CentrumAmsterdam-ZuidAmsterdam-NoordAmsterdam-OostAmsterdam-WestNieuw-WestZuidoostIJburgAmstelveenDiemenDuivendrechtSloterdijk

Not listed? local business marketing Amsterdam works the same in smaller gemeenten. Ask about your area.

On camera

Case studies and portfolio

Every campaign below leaned on the levers any decent SEO company Amsterdam should pull: rankings, Google Business Profile SEO Amsterdam and reviews. Filmed after the results landed, not before.

A client on the results they can measure: Amsterdam
A client on the results they can measure: AmsterdamClient case study on the SERP Squad channel.
Case study: profile work that filled the diary: Amsterdam
Case study: profile work that filled the diary: AmsterdamClient case study on the SERP Squad channel.

SEO portfolio · Website portfolio · Client reviews · YouTube · LinkedIn

What changed recently

SEO or Google Ads for Amsterdam businesses?

Advertising rents attention. Search earns it. For most owners the sensible answer is order rather than choice: run ads for cash flow now while organic builds underneath, then watch the cost per enquiry fall as positions mature. I will say plainly when paid is the better first step for your business, and when it simply rents a spot you could own.

Ads: immediate, rented

Enquiries today, gone the moment the budget stops.

Organic: slower, owned

Takes months, then keeps returning.

Most run both

Paid for now, organic for the year after.

Beyond Amsterdam

Local business marketing Amsterdam is one area. Here are the others

Campaigns run across all twelve provinces, plus the United States, Canada, the United Kingdom, Australia and New Zealand.

Back to our Netherlands overview · All service locations

Pay after the leads arrive

Not ready for a monthly fee? Pay on performance instead

We will also say plainly when performance pricing is the wrong fit, which is roughly as often as it is the right one. The pay for performance SEO pricing page sets out who it suits and who it does not.

Check the pricing model

SEO services Amsterdam, frequently asked questions

Can you help with Google Ads as well as SEO Amsterdam?+

Yes, and I will say plainly which your market needs first. Sometimes paid makes more sense while organic matures. The ads management page covers how that runs.

What do I receive each month?+

A ranking report, a geo-grid scan of your map positions, call and enquiry counts, and a work log of what was done. Anything that did not work goes in there too.

Do I need a new website first?+

Usually not. Most sites need fixing rather than replacing, and the audit tells you which yours is instead of defaulting to the more expensive answer.

What happens if I want to stop?+

You give notice and everything transfers: logins, documentation, all of it. Nothing sits registered in our name, so there is nothing to hand back.

Do you work with businesses in my industry?+

Very likely. Campaigns run across home services, medical, legal, retail, hospitality and professional services. The industries section lists the playbooks already built.

Do you target individual neighbourhoods?+

Yes, and in the larger cities it is the only approach that works. Ranking in the centrum does little for a business serving the outer wijken, so campaigns follow the areas you actually travel to.

Ready to hire an SEO company Amsterdam that shows its work?

Whether it is local business marketing Amsterdam, Google Business Profile SEO Amsterdam or a full rebuild, the starting point is the same. Share the site and the gemeenten you work in. The audit covers rankings, profile health and the fastest wins available, with nothing owed afterwards.

Questions before the audit? Contact the team or send a WhatsApp message.