White label local SEO, fulfilled under your brand

Primary category selection is the single highest-weight profile decision, so it gets tested against the client's actual money keywords, not guessed. Secondary categories are layered for every service line the client can legitimately claim, and attributes, service areas and hours are completed to Google's full schema, because AI assistants read the gaps too.

Every service the client sells gets an entry with keyword-informed naming and real descriptions, and products are populated where the category supports them. This is the profile content most bulk vendors skip and the content Google increasingly matches queries against.

Real client photos uploaded on a steady cadence, work, team, premises, and Google Posts published weekly with UTM-tagged links so profile traffic is attributable in analytics. Stock-photo profiles are a trust penalty with customers; we do not build them.

A compliant review-request flow tuned to the client's real customer journey, plus every review answered, positives briefly, negatives with de-escalation language your client approves. Review velocity, diversity and response rate all feed the pack; bought reviews never appear because they end profiles.

Owner-seeded answers to the questions customers actually ask, competitor spam-listing reports filed where they distort the client's map, and profile hygiene that avoids the edits which trigger suspensions. When a suspension does happen, we run evidence-based reinstatement, and the agency hears about it from us first, with a plan.

One page per service and per meaningful service area, built from the keyword map, so "water heater replacement plano" has a real page to rank instead of a homepage stretched across forty intents. Existing pages are restructured before new ones are added; page count is a strategy output, not a deliverable quota.

Title tags and H1s aligned to mapped queries with the city modifiers people actually use, heading hierarchies cleaned, internal links woven with varied natural anchors, and content revised for the intent behind each page rather than keyword density arithmetic.

LocalBusiness structured data with accurate address, geo, hours and sameAs links on every relevant page, matching the profile and citations exactly, one consistent entity record across every surface Google and AI assistants read.

Core Web Vitals kept in the green on real devices, mobile experience verified where local searches actually happen, crawl and index health monitored, and click-to-call plus conversion paths tested monthly, because a ranking that lands on a slow page is a lead donated to the next result.

Claimed, categorized and completed to parity with the Google profile, then synced on an ongoing basis. Bing feeds desktop search and Copilot answers, and it is unclaimed for most local businesses, which makes it the cheapest visibility your client's campaign will ever gain.

The listing behind the default Maps app on every iPhone: claimed, branded with correct category and photos, and monitored. Half of most clients' customers navigate with it; almost no fulfillment vendor touches it.

Yelp built out properly (and never advertised on blindly), plus the vertical platforms that matter per niche, trade bodies for contractors, health directories for practices, travel platforms for accommodation, chosen from the industry playbook, not a generic blast list.

Listings drift: users suggest edits, aggregators resurrect old addresses, duplicates split review equity. Every listing is monitored, drift corrected, and duplicates merged or removed, with changes noted in the monthly work log.

Name, address and phone published consistently across the core directory set for the client's country, the trust layer Google cross-references before ranking anyone in the map. Built once, verified line by line, never blasted through a submission tool that creates the inconsistencies we spend months cleaning for new clients.

Beyond the core set: the directories specific to the client's business and city, selected from the industry playbook. Twenty accurate, relevant citations outrank four hundred junk ones, and they do not create a cleanup bill later.

Old addresses, tracking numbers and name variants are hunted down and corrected across aggregators and directories. For clients who have moved or rebranded, this cleanup is frequently the single change that unlocks stalled map rankings.

The citation footprint is re-scanned on a schedule, because aggregator data decays on its own. Findings and fixes appear in the work log, so the agency can show maintenance, not just construction.

Money pages first: service pages and area pages written for mapped local queries, in the client's voice, by writers matched to the vertical and edited by humans. AI is a research tool here, never an unsupervised author, and the written policy on that is public.

FAQ and supporting content built from the client's real customer questions, cost factors, timelines, comparisons, the content that wins People Also Ask placements and AI answer citations while pre-selling the phone call.

Existing pages are refreshed as rankings age, because local content decays quietly. The content calendar covers updates as deliberately as new pieces, which is why client rankings compound instead of sawtoothing.

Posts, services and site pages are planned as one calendar per client, so the profile and the website reinforce each other instead of drifting apart, the alignment Google's local systems reward and most vendors never coordinate.

The legitimate baseline every local business should have: relevant directories, chambers and trade associations, industry bodies, local business organizations. Unremarkable individually, decisive in aggregate, and safe forever.

Press releases with actual local angles, pitched to local outlets rather than dumped on a wire, and reactive commentary when the client's industry hits local news. These earn the editorial citations that move both Google and AI answers.

Articles placed on real publications relevant to the client's business and region, written to the publication's standard, with anchor text kept natural and varied. Every placement is named in the work log with the live URL, so the agency can verify each one before the client asks.

No PBNs, no link farms, no fiverr bulk packages, no anchor-text stuffing, nothing that fails a manual review. The client's link profile is built to be audited by the next SEO who looks at it, because someday one will.